Hey, I’m Stef, writer/comedian/director and award-winning agency veteran with over 10 years’ experience in dreaming up and leading creative projects for some of the biggest brands out there, like Adidas, Coca-Cola, Toyota, and Pizza Hut.
I started my creative journey in London in the Fashion Industry, moved to Johannesburg to blaze a trail as a copywriter, and grew as a creative leader in Dubai where I currently live.
My not-so-secret weapon is a blend of razor-sharp wit and plain old whacky charm. I shoot for ideas that are right on the money (*cough* strat), eye-ball grabbing, and, of course, downright lovable! (The kinds of ideas the world needs a little more of…)
So far, I’ve written some of South Africa’s most loved TV ads, launched epically-sized campaigns in the Middle East, collaborated in hit music videos and live entertainment spectaculars, collected shiny (lion-shaped) trophies, and left the internet LOL’ing (even ROFL’ing) on a more than a few occasions.
Director
I’ve been lucky enough to direct and co-direct the things I’ve written.
Stand-up Comedian
In my free time, I deliver jokes in real-time, as a stand-up comic in the UAE.
Performer
I often lend my voice to radio or my actual face as an on-camera performer.